About Pure Energy Apothecary

In 2017, our founder, Dawn Lancaster’s 83-year old mom received her 5th life-threatening diagnosis, Parkinson’s Disease on top of Alzheimer’s Disease. The cause, unknown, but skincare was mom’s only vice. Dawn knew there had to be a better, cleaner, more affordable option.

 A personal note from our CEO: 

My late mom, Shirley, was the oldest of 5 girls raised on a Vermont dairy farm in the 1930’s. She joined the Marines during the Korean War then began her civilian life as a 1950’s wife of a sailor, beloved mother, and homemaker. Mom survived breast cancer twice, skin cancer multiple times, lung cancer, and at 83 years old suffered from Alzheimer’s disease and Parkinson’s disease. As her main care provider I couldn’t help but ask, without a genetic history of these diseases, what environmental impacts have created so much disease (food, skincare, sun exposure, air quality, water quality)?

As I looked deeper into mom’s only vice, skincare, I consistently found reports that 60% to 70% of what we apply to our skin, our largest organ, may reach our bloodstream in 26 seconds or less. While that statistic may vary person to person, product to product, skin condition to skin condition, we do know that what we apply on our skin can reach our airways through inhalation, and be absorbed by our bloodstream. Imagine the anger I felt when I researched the ingredients of mom's skincare products and found carcinogens, parabens, formaldehyde, sodium lauryl sulfate (SLS), petrolatum, endocrine and hormone disruptors, phthalates, and more toxins than I could count. With this new knowledge, I realized we had to do better. Looking for cleaner, safer skincare products was more difficult than I realized. I discovered they weren't available where we shopped everyday (grocery, pharmacies, department stores). I could find them at home parties, higher-end boutiques, and online with fancy brands however the products were SO expensive (and not always cleaner). As a seasoned entrepreneur, I had a new mission because no one should have to compromise quality for price, everyone deserves access to food for the skin!



We are strong believers that we are responsible for the energy we create, and the energy we bring to every single person, experience and creation. We are more aware than ever of the importance of ingredients and air quality.

Our family-operated apothecary works in small batches with whole, natural and organic aromatherapy, plant-based and herbal ingredients to retain ultimate quality control. No nonsense, simply pure by nature!

We are dedicated to you! Keeping our products priced for everyday use means:

    • no annual buy contracts
    • no membership fees
    • no over-priced, flashy packaging
    • no over-priced marketing/ad campaigns
    • no nonsense 

Today's Pure Energy Apothecary

 At the helm is mom, herbalist, aromatherapist, and 30-yr seasoned entrepreneur, Dawn Lancaster. Dawn’s daughter Sarah, and niece Michaela round out the Pure Leadership Team.

Co-founder Sarah, with a BS in management, innovation, entrepreneurship & international business is our multi-talented Business Generalist, a natural entrepreneur, and dedicated social impact advocate.

Operations Manager and niece, Michaela, with a BS in nutrition and food sciences, is passionate about ingredients and function. As a lifelong artist she cares deeply about form and function.

Rounding out the Pure Leadership Team is Pawsitivity Officer, Mötley.  Michaela's beloved Greater Swiss baby is not even 2 years old and oversees all office morale, lunchroom supervision, and daily play breaks with Mötley's Crew.